"DAC and San Diego County Fair Attendance 2004 to 2010" The num­bers are in. The San Diego County Fair in Del Mar fin­ished its annual 22 day run last Mon­day with record atten­dance. In the mean­time, atten­dance was down at the Design Automa­tion Con­fer­ence, held dur­ing the fair’s run just 80 miles to the north in Ana­heim. Did some of those headed for DAC slip away to the fair? Of course, the astute note that last year’s DAC was in San Fran­cisco, just a Cal­Train com­mute away from the mass of engi­neers in Sil­i­con Val­ley. Okay, so let’s com­pare to the 2008 DAC, also held in Ana­heim. Up this year! Down 29%, from 4828 to 3444. And how did last year’s SF DAC atten­dance com­pare to the pre­vi­ous DAC in SF? A lit­tle dig­ging finds the atten­dance his­tory for DAC and the Del Mar fair, posted above.

The atten­dance fig­ures for DAC include those reg­is­tered for full con­fer­ence and exhibit only, exclud­ing exhibitors and oth­ers. The fair folks have suc­cess­fully upped their over­all atten­dance by sim­ply increas­ing the num­ber of days run, start­ing with 10 days in 1949, so what’s charted is the more mean­ing­ful aver­age daily atten­dance. Since that’s yet around 10 times higher than the over­all DAC atten­dance, the chart is nor­mal­ized by com­par­ing every­thing to 2004 atten­dance levels.

The DAC atten­dance fig­ures still aren’t what they were a few years ago but it’s recov­er­ing along with the econ­omy. And it’s the econ­omy that’s dri­ving the rise in fair atten­dance, right? Wait a minute. Why was the fair atten­dance down in the “good” years, say 2006? Did all those extra engi­neers at DAC that year keep their kids away from the San Diego Fair? Of course, DAC and the fair do tend to draw from a dif­fer­ent pool of peo­ple but maybe there’s a hid­den mes­sage in the num­bers: When busy at work, there’s no time for the fair.  Or for DAC?

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Excuses, Excuses

by jmacdonald June 24, 2010

This is a con­fes­sion, of sorts. I told a lie and now is the time and place to set it straight. Here’s what hap­pened: Last year the 46th Design Automa­tion Con­fer­ence was held in San Fran­cisco. A big-screen was busy track­ing #DAC46 on Twit­ter, arguably cap­tur­ing the most inter­est in the exhibit hall. Nearby, Synopsys […]

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Can Chip Misbehavior Cause Runaway Toyotas?

by jmacdonald March 25, 2010

While it’s pos­si­ble that embed­ded soft­ware can misbehave–a fact brought home to me when the dealer fixed my not-a-Toyota, which was behav­ing like there was water in the gas, by reboot­ing and reini­tial­iz­ing the firmware–transient faults in auto micro­elec­tron­ics should be looked into. In spite of exten­sive design ver­i­fi­ca­tion and man­u­fac­tur­ing test­ing, momen­tary hard­ware failures […]

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Cooley Says My Blog Sucks

by jmacdonald August 1, 2009

John Coo­ley, our lov­able deepchip.com EDA gad­fly, said my blog sucks.  Okay, to be hon­est, those weren’t his exact words, but it con­veys the thought.  We met at Synopsys’s Con­ver­sa­tion Cen­tral dur­ing the 46th Design Automa­tion Con­fer­ence, now known amongst the twit­ter­atti as #46DAC. He was to lead a dis­cus­sion on “The Evo­lu­tion of ESNUG […]

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ASICs: End of an Era?

by jmacdonald July 21, 2009

The two gen­tle­men sit­ting on the oppo­site side of my desk looked, if any­thing, bemused.  I had not expected to see them together, cer­tainly not on the deliv­ery end of a sales call.  One, an account man­ager for SDA, the other, an account man­ager for ECAD, had been rivals, each con­tend­ing for my company’s business.  […]

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Chip101 Starts

by jmacdonald June 19, 2009

The recruiter con­sid­ered my newly unem­ployed sit­u­a­tion and said, “My advice, don’t look for a job.”   Not the words I expected.  With the num­ber of years of career behind me well into dou­ble dig­its, I’d never been unem­ployed, vol­un­tary or oth­er­wise, until then.   My employer had exited the chip busi­ness and, else­where in South­ern California, […]

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